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Īdditional versions of the software were also released, including VOCALOID Editor for Cubase (including a "NEO" version), an updated "SE" (second edition) version and VOCALOID NEO. Due to its complexity they confirmed that it will be a while before the same can be attempted with an English speaking voice. YAMAHA's first attempt to revive the voice of a dead singer was realised with Ueki-loid. New languages were prepared in Spanish, Korean, and Chinese along with the Japanese and English VOCALOID line up. YAMAHA also showed great interest in promoting its well established Japanese VOCALOID producer fanbase while expanding the usage of VOCALOID itself. This particular version had a large amount of early promotion, and there was almost as many new voicebanks revealed as there were in the entire VOCALOID2 range. The release date was set for September 2011, however it was held back on several occasions until it was eventually released on October 21, 2011. VOCALOID3 was formally announced mid-2011 at a special invitation only event. In December 2010, the new engine's existence was brought up again by Wat, who questioned if Hatsune Miku's English voicebank would be V2 or V3. during a screening of Miku no Hi Kanshasai 39's Giving Day. IA Project also sponsored LEXUS TEAM SARD at Super GT300, following in the footsteps of Racing Miku.VOCALOID3 was first mentioned in September 2010 by Crypton Future Media, Inc. IA is well known as the vocalist for Jin’s popular series, the “Kagerou Project”, and her voice made a cameo in the anime adaptation’s soundtrack. However, if you wish to sell goods more extensively, or host concerts using IA, prior approval is required. Unlike most Vocaloids, you can use IA’s image on CDs, posters and flyers without asking permission.

1st Place aimed to introduce IA to people not yet familiar with Vocaloid, creating a new audience for the program.

IA’s marketing took a mysterious approach, giving IA a sense of otherworldliness. IA is sometimes mistakenly referred to as 15, but she has no official age.Western fans initially mistook IA’s name for “Aria”, from her tagline.

Lia desired IA to be cute and pretty, and was pleased with the design. IA’s design utilised soft colours, in contrast to the established idea that only vivid colours would sell.